Inside an Experiential Barcelona Showroom
How Orac Decor's first experiential showroom in Barcelona turned acoustic comfort into part of the experience itself.
The Cave, the first room visitors walk into. Curved surfaces flowing from wall to ceiling, all finished in seamless Mono Acoustic shaped on-site.
Building an Immersive Experience
Orac Decor has been making interior decorative finishes like skirting boards, cornices and wall mouldings, for over fifty years. For their first experiential showroom, they chose Barcelona. And they didn't want a traditional product display. They wanted visitors to feel something.
Interior design firm The Room Studio, led by Meritxell Ribé and Josep Puigdomènech, designed a space built around atmosphere and visual storytelling. A journey through themed rooms, each one more immersive than the last. Twenty-two partner companies contributed to the space, including Rockfon.
But creating an immersive experience isn't just about what you see. How a space sounds matters just as much.
Noise as enemy of immersion
The Orac Experience Centre is divided into different zones. A monochromatic ‘cave’ at the entrance. An exhibition room with state-of-the-art projection technology. A club lounge with a live cooking show area. And many more unique areas.
Each room has its own character and draws people in differently. But across all of them, the same problem exists: noise.
High foot traffic during events, presentations, hard surfaces, open spaces. Without acoustic control, the very thing the showroom was designed to create, full sensory immersion, gets undone the moment the room fills with people and their voices start bouncing off the walls.
And in the ‘cave’, the first room visitors encounter, there was an added challenge. The curved walls and custom Orac Decor mouldings made installing a conventional ceiling solution impossible.
How do you deliver acoustic comfort across spaces this diverse, without compromising the design of any of them?
Project info
Project name
Orac Experience Centre
Client
Location
Barcelona, Spain
Installation
Photography
Interior Design
Download images
The Exhibition Room. The yellow suspended island and organic black panels above are Rockfon Eclipse Colour, managing reverberation in a space with high foot traffic.
Lighting fixtures, speakers, tracks and curved angles, all integrated into the ceiling above the cooking area.
The live cooking area under a seamless ceiling.
The Orac Decor offices upstairs, where a Rockfon Mono Acoustic with integrated ceiling windows create a calm, well-lit workspace.
“In the showroom, the acoustics are spectacular. It's especially noticeable when you go outside and realise the calm you were enjoying inside.”
Josep Puigdomènech
— Interior designer at The Room Studio
Step outside only then you realise how calm it was inside. The cave is the first room visible from the street, setting the tone before you even walk in.
A showroom worth returning to
The Orac Experience Centre is proof that acoustic comfort isn't a technical afterthought. It's what allows every other design decision to land the way it was intended. When the sound is right, visitors stay longer, engage with the space’s purpose, and leave with a lasting impression.
Also want to create an immersive space where acoustic comfort is part of the experience? Get in touch, and together we'll find the right solution for every room.
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